That’s a question we all want an answer to, isn’t it? I mean, if you are racking up millions of views on a video as a Nigerian content creator, it only makes sense that you should be smiling to the bank. But does it even work that way?
If you are just starting out as a content creator in Nigeria, you probably want to know if TikTok pays Nigerian creators and what it takes to start making money on the platform. So, let us tackle it. How does TikTok monetisation work for Nigerian creators?
Let’s break it down.
Does TikTok Pay Nigerian Creators?
TikTok does not currently pay Nigerian creators through its Creator Rewards Program. The programme rewards eligible creators based on the performance of qualifying videos, but Nigeria is not currently among the countries where it is available.
TikTok discontinued the old Creator Fund program and replaced it with the Creator Rewards Program. However, Nigeria was not included in the Creator Fund, and it is also not currently included in Creator Rewards.
That said, this does not mean Nigerian creators cannot make money from TikTok. You can still use the platform to earn through other channels. The difference is that this does not mean TikTok simply pays you for every view you get.
How Do Nigerian Creators Monetize TikTok in Nigeria?
Nigerian creators can still make money from TikTok even without access to Creator Rewards. Here are some of the ways they do it.
1. TikTok LIVE Gifts
One major way Nigerian content creators earn on TikTok is through TikTok LIVE. If you can keep an audience engaged for some time, TikTok allows you to receive virtual Gifts during a livestream. TikTok then converts the gifts into Diamonds, which you can track through your LIVE Rewards balance.
The requirements to earn through this method are simple: You must be at least 18 years old, eligible to go LIVE, live in a location where LIVE Gifts are available, and have an account in good standing.
Once you have accumulated LIVE Rewards, you can withdraw your earnings using this straightforward process:
First, download Paga and create a PayPal account through them. Then:
- Go to your TikTok Profile and click on the three lines in the top right corner.
- Select Balance.
- Tap LIVE Rewards.
- Tap Withdraw.
- You will be directed to TikTok’s payment page. On the payment page, select Manage payment method.
- Tap Add payment method and choose PayPal.
- Connect your PayPal account through Paga to receive the funds locally.
2. Brand Deals and Sponsorships
Another way Nigerian content creators make money on TikTok is through brand deals and sponsorships. Brands can pay you to feature their products or services in your videos, especially when you have an audience that matches the people they want to reach.
You do not necessarily need millions of followers to get a brand deal. A smaller audience can still attract brands if your followers are engaged and interested in your niche.
The payment process and amount you earn depend on the brand you work with. A Nigerian brand may pay you directly into your Nigerian bank account, while an international brand may pay you in USD, GBP, or EUR through a payment platform or foreign-currency account.
3. Selling Products and Services
Nigerian creators also use TikTok to make money by selling their own products or services. Instead of waiting for TikTok to pay you, you can use your videos to show people what you offer and direct interested viewers to where they can buy or book.
You could sell physical products, digital products, online courses, or services. A fashion creator can promote clothes from their business; a makeup artist can use tutorials to attract clients, while a creator who teaches a skill can sell a course or offer paid lessons.
How much you earn depends on what you sell, how much you charge, and how many people buy from you. You can receive payments directly into your Nigerian bank account or use a payment platform if your customers are paying from outside Nigeria.
How to Receive TikTok Earnings in Nigeria Using Pouchers
As a Nigerian TikTok creator, receiving your earnings can be the more complicated part of monetizing TikTok because not all payment methods are available to Nigerians. If you earn through LIVE Gifts, you can withdraw using the Paga x PayPal method we already explained. But if you earn from an international brand or client, that is another process entirely.
This is where Pouchers steps in. Pouchers gives you a way to receive payments from international brands and clients and move the money into your Nigerian bank account. This is how it works:
- An international brand or client agrees to pay you in USD, GBP, or EUR.
- You download Pouchers and set up a Foreign Account in the currency you want to receive.
- You share your Pouchers Foreign Account details with the brand or client and receive the payment in the currency they send.
- You can then manage the money in your Pouchers wallet, convert it to naira when you are ready, and send it to your Nigerian bank account.
How to Set Up a Pouchers Foreign Account
Setting up a Pouchers Foreign Account takes only a few steps:
- Download the Pouchers app from the Google Play Store or Apple App Store and create an account.
- Verify your account using your BVN and a selfie. You can follow the Pouchers KYC verification guide if you need help.
- Choose USD, GBP, or EUR from your dashboard, depending on the currency you want to receive.
- Follow the prompts to activate the account and provide the required information.
- Once your account is approved, you can access your Foreign Account details and share them with the brand or client paying you.
For the full step-by-step process, see our guide on how to set up a Pouchers Foreign Account.
Why Use Pouchers for TikTok Earnings?
1. Fast Payments
Many international payment methods can take time to process, and that is time you may not have when you are waiting for your earnings. With Pouchers, you can receive payments through your Foreign Account and get access to your funds in 1 -3 working days, depending on the payment method used.
2. Zero Conversion Fees
Pouchers helps you avoid some of the extra fees other platforms charge when receiving and converting international payments. You can convert your funds to Naira or any other available currency on the platform at no extra cost. This way, you keep more value from the money you earned.
3. Stablecoin Payments
Some international clients and brands prefer to pay in stablecoins like USDT or USDC instead of traditional currencies. If your client wants to pay in stablecoins, you can generate a USDC or USDT wallet address on Pouchers, share the address with them, and receive the payment directly into your wallet.
Once the payment arrives, you can convert your stablecoins to your currency of choice with no extra charges and use your funds however you need.
4. Manage Your Money in One Place
Once you start earning from different brands, clients, and customers, keeping track of several payment methods can become a hassle. Pouchers lets you manage your foreign-currency and stablecoin payments from one platform, giving you one place to keep track of the money you earn from TikTok.
Frequently Asked Questions
1. How many followers do I need to make money on TikTok in Nigeria?
There is no single follower requirement for making money on TikTok in Nigeria because each monetization method has different requirements. For example, TikTok LIVE generally requires at least 1,000 followers, while brand deals and selling your own products or services do not have a fixed follower minimum.
2. Can I receive TikTok payments in a Nigerian bank account?
Yes, you can receive TikTok-related earnings in a Nigerian bank account, depending on how you are paid. You can use a platform like Pouchers to receive foreign-currency payments, convert them to naira, and send the money to your Nigerian bank account.
3. Can I make money on TikTok without going LIVE?
Yes, you can make money without going LIVE through brand deals and sponsorships, selling products or services, and TikTok One. These methods allow you to earn from your content and audience without relying on LIVE Gifts.
4. Do I need a foreign bank account to make money from TikTok?
No, you do not necessarily need a foreign bank account to make money from TikTok. However, some international payments may require a supported foreign-currency account or payment service, depending on who is paying you and how they send the money.
Earning from TikTok with Pouchers
TikTok can be a source of income for Nigerian creators, even without access to Creator Rewards. When international brands or clients pay you in foreign currency, Pouchers gives you a way to receive and manage those earnings in one place.
Set up your Pouchers Foreign Account today and start receiving payments from international clients and brands.
